Few awards shows live up to their hype, but the MTV Video
Music Awards have almost always been an exception to that rule. Ever
since the first show in 1984, the VMAs have have been good for some
jawdropping performances, prime celebrity watching in the audience, and
if they’re lucky, the kinds of moments that keep people dissecting their
layers for years to come.
The 2016 awards were a decidedly mixed bag, though.
Taking place in New York City’s Madison Square Garden for the first time
— for decades, the VMAs have switched between slightly smaller venues
in New York and LA — the production moved in fits and starts, with
obvious sound and organizational issues cramping most of the
performances.
But there were still a few stellar — or at least
noteworthy — performances, at least one of which will take its rightful
place among the best the VMAs have ever had.
Here are four winners and three losers from the 2016 VMAs.
Winner: Beyoncé
And given the year Beyoncé’s had — between her stunning album Lemonade, her Formation tour, and her Super Bowl halftime show featuring guest house band, Coldplay — it was no surprise that she crushed it.
Beyoncé took the VMA stage with fire in her eyes — both
figuratively and literally, thanks to the reflection of projected flames
onto her face — and made it hers. She performed a full medley from Lemonade that had the entire arena on its feet within seconds. She even made sure to include some of Warsan Shire’s gorgeous spoken word poetry from Lemonade’s heartbroken interstitials, reminding everyone that the album is as deeply emotional as it is catchy.
Beyoncé could’ve owned the VMAs with that performance
alone, but she’s Beyoncé, and so she ended it with two VMA wins, for
Best Female Video ("Hold Up"), and Video of the Year ("Formation"), the
show’s highest achievement.
Oh, and also? These wins bring Beyoncé total VMAs tally to 21 wins, officially breaking Madonna’s previous record of 20 to make Beyoncé the most decorated VMA winner of all time.
It all served as a reminder that this is Beyoncé’s world, and we’re just stanning in itWinner Britney Spears
And lo: As it was prophesied in the book of Celebrity Comebacks, Britney Spears returned to the VMA stage.
A full nine years after the disastrous 2007 "Gimme
More" performance that made Britney fans and skeptics alike sigh in
resignation, Britney celebrated the August 26 release of her ninth album
Glory by coming back to the VMAs to prove that writing her off back then was a mistake.
And she succeeded! For the most part, anyway.
Glory contains 17 songs, at least 10 of which
are the kind of high-energy pop bangers that would’ve been awesome on a
huge stage like Madison Square Garden. (Wherefore art thou, "Do You
Wanna Come Over"?!)
But Brit only performed her single "Make Me," featuring slower EDM beats and a lost extra from Grease 2 rapper G-Eazy. Britney writhed around the stage, G-Eazy, and her New Wave-ish backup dancers. It was, all around, fine.
Also: Brit had the bad luck of performing almost
immediately after Beyoncé’s set practically tore down Madison Square
Garden and set it ablaze. There was just no following that, unless the follow-up was also Beyoncé.
But as far as Britney’s redemption story goes, it’ll do.
Winner Rihanna
Sure, it says something that I didn’t mention Rihanna on
the list of winners until now, on a night that was supposed to be
primarily honoring her for winning the Video Vanguard prize (the VMAs’
version of a lifetime achievement award). But even as Beyoncé, Britney,
Kanye, and assorted DJs fought for attention, Rih made the most of her
moments.
In fact, Rihanna had not one, not two, not even three, but four performances throughout the night. She kicked off the show with a medley including past hits like "Don’t Stop the Music" and "Only Girl (In the World)."
Later, with her second performance, she kicked things up a
notch by dancing her face off in neon to another medley including "Rude
Boy," "Work," and "What’s My Name."
The next time we saw her, she turned down the lights and
ramped up the attitude for the one-two-three punch of confident,
sexy-as-hell anthems, "Needed Me," "Pour It Up," and "Bitch Better Have
My Money."
Finally, she closed out her appearance with a gorgeous rendition
of three slower ballads — "Stay," "Diamonds," and "Love on the Brain" —
that showcased her voice in a way the other, choppier medleys couldn’t.
But even if some of the medleys were definitely stronger
than the others, Rih still proved why she was getting this award
honoring her career arc, even though she’s only 28 years old. For the
last decade, she's had hit after hit after hit — and as she proved at
the VMAs, her performing abilities and charisma have only gotten
stronger with every passing year.
She also proved that she’s got the music industry wrapped around her finger — including one guy in particular.
Which brings us to:
Loser Drake
To be clear: I’m not calling Drake a loser because he
admitted to the world while introducing Rihanna’s Vanguard award that
he’s "been in love with her since [he] was 22 years old." Drake is a
human being. Of course Drake’s in love with Rihanna. I would never dare take that away from him, since any sane person should be in the same boat.
But there’s no denying that Drake had a rough night from
the get-go. Though he won the evening’s first award — Best Hip-Hop
Video, for "Hotline Bling" — Drake missed the chance to accept it for
arguably the most boring reason anyone’s late to anything:
He got stuck in traffic.
Then, at the very end of the show, he finally strolled
onto the stage in a tuxedo to present Rih’s award. He earnestly gushed
over "the iconic being that is Rihanna," looking for all the world like
he was about to drop down on one knee and make his adolescent dreams
come true, or at least reenact the final 10 seconds of any rom-com worth
swooning over.
Instead, he gave her the award and went in for a kiss — and he was denied.
Winner Kanye
MTV reportedly gave Kanye four minutes of airtime to do whatever he wanted, and Kanye took full advantage of it — but probably not in the way the network had hoped.
Though Kanye is known for delivering nakedly candid
moments that keep people coming back to him for more, he used his time
on the Madison Square Garden stage to basically ramble about whatever
came to mind.
TL;DR: Kanye still loves Taylor Swift, thinks his wife
Kim Kardashian is "a G," ranks himself amongst the likes of "Truman,
Ford, Jobs." But we know all this already, so at some point, Kanye’s
speech became less about speaking than running out the clock, just for
the sake of doing it.
So why is he a winner, you ask? Think about it this way: For every second Kanye spent not flipping out on live television, an MTV producer quietly died just a little bit more inside.
Kanye’s a winner not because he was particularly
interesting. Kanye’s a winner because the VMA’s wanted him to dance for
them, but instead, he did exactly whatever the fuck he wanted to do.
Still: It’s a shame Kanye didn’t deliver something more
interesting, if only because the rest of this year’s VMA production was
so awkward that a shot of true strangeness would’ve been an incredibly
welcome distraction.
Loser The Kindda-Sorta Comedy Bitz
This wasn't the first time the VMAs didn't have a host, but the awards’ attempts to keep things moving without one were lackluster enough that it would be shocking to see next year’s show try anything similar.
All the random attempts to be funny and entertaining
outside the performances instead felt stilted and confused, with bits
from talented comedians like Nicole Byer and Jay Pharoah awkwardly
sandwiched in between announcements of which performers would be coming
next, as the comedians vamped the best they could in the venue’s
concrete hallways.
The worst of the VMAs’ comedy offenses was Jimmy Fallon’s Ryan Lochte impression, which began with the disgraced swimmer’s
Dentyne Ice blue hair and ended with Fallon making non-sequitur pop
culture jokes that were purposefully bad — the better to mock Lochte’s
less than stellar speaking skills — but had zero wit to them outside of
that premise.
Not even Michael Phelps’s ecstatic reactions
to Fallon’s full-on mockery made this bit worth it — which is saying
something, because the level to which Phelps doesn’t give a shit about
pretending to like Lochte anymore is a truly beautiful thing.
Even enlisting the hilarious Keegan Michael Key and
Jordan Peele to commentate on the sidelines as parodies of MTV VJs felt
like it boiled down to exactly one joke — "social media, am I right?" —
that just got hammered over and over again.
Instead of being the embodiment of youth like it so
obviously wanted, the VMAs ended up more in the territory of a try-hard
dad faking his way through chaperoning prom.
Loser: MTV producers
There’s no two ways about it: the production of the 2016 VMA’s was weird.
This year marked the first time the VMAs were held in
Madison Square Garden, and it showed. The entire production was jerky
and stilted, the cameras unsure of how to capture the scope of the venue
without shortchanging the performances.
For example, when Britney’s performance let the beat drop
from the slower verse into the EDM chorus, the dancing kicked into high
gear. But at that crucial point, the camera immediately cut back to a
wide shot of her with two backup dancers; it was so far away that you
could barely make them out at all.
That choice is emblematic of the entire event, in which
the people producing it couldn’t seem to make up their minds between
wanting to entertain the in-house audience or the one watching from
home. Worse than that, the cameras had no idea where to focus, settling
instead on a compromise of "EVERYWHERE ALL THE TIME ALWAYS," with the
lens only sometimes in focus.
So even as the show made other attempts to liven up the performances — from Ariana Grande’s SoulCycling
to Nick Jonas hopping through a diner set — it took a force of talent
like Beyoncé to make the show as slick and powerful as it should’ve been
all along.
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